Saturday, March 13, 2010

The Sweet Taste of Rejection

Oh, the joy!

Query emails going out, rejections now starting to roll in. Most people would be depressed, upset, angry. WHY?

You have to get rejected to be accepted. When I sold BMWs and Volvos for a living, I learned about sales averages. At that time, you had to talk to about 100 people to sell 1 car. At the dealership I worked at, you were expected to sell at least 10-15 cars a month. Anything less and it was talk with the sales manager time.

Try sending out 1,000 to 1,500 queries a month. You can see why car salesmen spend so much time at the dealership. Now, if you had the same rate of return, you'd have 10-15 agents interested in your 'product' at the end of the month.

Throw in the fact that you're not selling a known product. Raise the return rate to about 200 to 1 or higher. Yep, tough to sell a book.

You can't give up.

Me, I'm just getting started.

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